Impactful learning experiences that are efficient, effective and have a lasting impact
Our Story
Leadership is a craft. We help your people build it.
We are leadership and learning specialists who help people master the craft of leadership through deep expertise and a practical approach. We partner with knowledge-based organisations to build the leadership capabilities needed for sustainable growth and meaningful evolution.
Our programmes build the confidence and capability leaders need to create happy, healthy, high-performing teams and drive real behaviour change that lasts.
Our award-winning leadership and management training consultancy, based in Oxfordshire, is recognised by multiple prestigious accolades, including Gold and Silver Brandon Hall Group HCM Excellence Award for our Leadership Programmes, National Facilitator Awards, UK Business Awards, and National Women’s Business Awards.
All our programmes are built on our CRAFT™ Leadership Framework – practical for real-world leadership. It focuses on five key foundations that support people, performance, and culture at every level.
We’ve supported hundreds of managers and leaders across a wide range of organisations. Everything we offer is grounded in practical experience and focused on delivering lasting results.
We are a small team, making a big impact globally.
Our Values
TRUST – We are dependable, honest, and transparent in all our interactions.
GENEROSITY – We are supportive of others. We willingly share knowledge and resources without expecting anything in return, and go above and beyond to help clients and colleagues.
GROWTH – We are continually learning, improving, and developing both personally and as a company. We are a catalyst for growth for our clients.
Our Family
Louise Puddifoot
Founder & Managing Director
Louise founded Willow & Puddifoot to help companies create happy, healthy, and high-performing teams. She is an expert in people, potential and performance, and has led various global learning and development functions throughout her career. She is currently writing a book – ‘Leading Learning’.
Candice Porter
Senior Learning & Development Consultant
Candice creates and delivers all our award-winning in-house leadership and management programmes using her wealth of experience. Her passion lies in truly understanding people and supporting them on their personal journeys.
Wendy Stickland
Business Operations Manager
Wendy manages the day-to-day running of Willow & Puddifoot including the smooth transition of every project in our portfolio. Wendy’s background in project management ensures everything is in order.
Stephanie McKellar
Training Administrator
Stephanie ensures our clients are well looked after with everything they need. With experience in education and admin, she supports both our clients and the team.